Jennifer Lueck is an assistant professor of communication. Her core research identity is in strategic communication, applied to important public health issues and informed by psychology. Focusing primarily on non-normative populations, Dr. Lueck’s research investigates how mental disorders such as depression influence the interpretations of and reactions to health messages. Despite the high prevalence of mental disorders in the U.S. population, current research does not properly account for how such disorders influence message processing and effects – mechanisms that will contribute to the success or failure of health communication interventions. Dr. Lueck’s most recent work investigates the persuasive advantage of positive and negative (gain-and loss) framing of depression help-seeking messages via experimental design utilizing eye-tracking technology and traditional self-report measures. Dr. Lueck’s goal is to understand the effects of message framing on key outcomes, such as information seeking, intentions to seek help, and suicide prevention, in order to inform health communication theory and practice. Her long-term goal is to contribute to the development of effective mental health messages regarding help-seeking and lifestyle changes targeting those who suffer from mental illness. Additional research projects investigate cognitive processing of health messages in the context of health disparities, patient-physician communication, and emergent technologies.